Post by account_disabled on Nov 24, 2023 19:39:59 GMT -8
As Wikipedia explains : the term Detailing identifies the range of digital communication tools aimed at disseminating scientific information to doctors and specialists. Sharing information through digital media is now a global phenomenon: in the few minutes it takes to read this article, more than 5 million searches will be carried out on Google, approximately 2,000 days of voice traffic via Skype and more than 4 million comments posted on Facebook . The availability of new tools (from web applications to those for smartphones) therefore also pushes the pharmaceutical world to adopt innovative digital approaches in a rapidly evolving context.
The spread of the internet, even among the medical population who increasingly use web browsing to find information and share ideas The reduction in investments in sales forces (consequence of phenomena such as cost containment Web Development Services and the genericization of brands), with a cut of over 25% in the last 4 years in the number of lines The growing limitations in access to doctors by medical representatives, who see the useful time of a call reduced to 3-5 minutes with a unit cost increasingly closer to $200. eDetailing means the availability of digital content 24/7 through web-based tools , capable of establishing high-level brand awareness, increasing familiarity and facilitating sales.
Detailing appeared at a time of great change in the pharmaceutical and parapharmaceutical sectors. At the time of his arrival, the effects of the 2008 economic crisis were still being felt, with companies under pressure to limit spending across the entire supply chain. For example, one consequence was the widespread reduction in the number of sales force employees. Thus eDetailing has entered as the main welcome solution among those cutting-edge companies seeking to connect with their interlocutors more efficiently and seeking to improve the impact of their communication and marketing strategies.
The spread of the internet, even among the medical population who increasingly use web browsing to find information and share ideas The reduction in investments in sales forces (consequence of phenomena such as cost containment Web Development Services and the genericization of brands), with a cut of over 25% in the last 4 years in the number of lines The growing limitations in access to doctors by medical representatives, who see the useful time of a call reduced to 3-5 minutes with a unit cost increasingly closer to $200. eDetailing means the availability of digital content 24/7 through web-based tools , capable of establishing high-level brand awareness, increasing familiarity and facilitating sales.
Detailing appeared at a time of great change in the pharmaceutical and parapharmaceutical sectors. At the time of his arrival, the effects of the 2008 economic crisis were still being felt, with companies under pressure to limit spending across the entire supply chain. For example, one consequence was the widespread reduction in the number of sales force employees. Thus eDetailing has entered as the main welcome solution among those cutting-edge companies seeking to connect with their interlocutors more efficiently and seeking to improve the impact of their communication and marketing strategies.